A sleek, modern redesign focused on elevating user experience and product presentation while keeping DAME’s energetic and refreshing identity at the forefront.
• Outdated layout and typography that didn’t reflect the brand’s energy.
• Inefficient product showcase with limited emphasis on visuals.
• Poor information structure causing friction in user navigation.
• Weak storytelling and minimal engagement elements.
• Crafted a bold, high-contrast UI to highlight the vivid can designs and colours.
• Introduced structured product sections (Sparkling & Isotonic) for clarity.
• Simplified navigation and improved CTA hierarchy for conversions.
• Refined visual storytelling using lifestyle imagery and modern typography.
• Designed a fully responsive experience that performs well on all devices.
Analysed the brand’s current digital presence, audience perception, and visual inconsistencies to identify core improvement areas.
Created low-fidelity wireframes to define content flow, product categories, and visual hierarchy focused on intuitive exploration.
Built high-fidelity mockups in Figma, emphasizing dynamic visuals, white space, and impactful photography for a bold aesthetic.
Prototyped and refined the layout for improved responsiveness, navigation flow, and visual clarity across devices.
